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WHO ARE WE?
Meet The Designer
Jennifer 1st began creating swimwear for herself years ago after getting frustrated swimsuit shopping because no matter what size she was or how toned she became,bikinis didn’t fit her right.
After graduating Magna Cum Laude with a business marketing degree from a strict, private, extremely conservative university, she decided to spend the rest of her early 20’s working at the Playboy Mansion and doing a lot of event modeling. It was through her interaction with models and hearing their body concerns that she realized this:
“Even the most confident and gorgeous women, no matter how crazy this may sound to others, believe it or not, sometimes can have certain concerns when it comes to wearing a bikini, ” says Jennifer. “When I was younger, I thought it was just me, but soon I realized every woman of every size has similar concerns & it usually boils down to the fit. So… Why can’t someone just make bikinis THAT FIT?“
“I realized it wasn’t that MY BODY didn’t fit bikinis… it was that MOST BIKINIS were made without any real regard for fitting a woman’s body in a flattering way.”
Finally, after years of people asking her where she got her bikinis, and if she would make them one… she finally started saying “Yes.”
Requests became overwhelming, so that’s when she stopped making it on her own, got proper manufacturing & turned this into a business.
“My design philosophy is simple: If I would wear it, and I know I would feel good in it, then I’ll do it. If I think I might feel nervous or tug at it all day… then I don’t.”